by Rananda | Feb 28, 2022 | Productivity
For several years, I’ve followed the same few steps whenever I sign up for a Lead Magnet. They’re those freebies you normally get in exchange for handing over your email address, like a pdf or an e-book. As a copywriter, I find them fascinating, but as a person they...
by Rananda | Jan 28, 2022 | Copywriting
Photo by Hans-Peter Gauster on Unsplash The room is quiet when you wake. You think you’ve slept well, but you’ve only dissipated a fraction of your exhausted tension. You’ll be alright after your first coffee. But first you’ve got to exercise, organise...
by Rananda | Oct 2, 2020 | Writing
Following the recession of the early nineties, I felt the weight of parental expectation to ‘make the most of your potential’ and choose a proper job. Unlike their wishes for me, my parents’ careers had veered from law to fruit farming and hypnotherapy meandering back...
