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… with regular updates about effective storytelling, efficient processes and effortless creativity
How to Define Your Professional Service’s Target Audience in 3 Simple Steps
How well do you know your target audience online? Who are they? Where do they hang out? Here are 3 simple steps to get to figure them out.
5 Steps to a Strong Online Presence for Professional Service Providers
The notion that professional service providers can succeed without a strong online presence is potentially detrimental to your growth.
3 Ways for Professional Services to Stand Out with Attention-grabbing Content
Chancing your professional reputation by using online content marketing can seem risky and unpredictable but there are 7 clear benefits.
Content Marketing for Professional Services Offers These 7 Benefits
Chancing your professional reputation by using online content marketing can seem risky and unpredictable but there are 7 clear benefits.
Content Marketing for Professional Services: 7 Hazards and 3 Good Reasons to Do It
Content marketing for professional services can seem at odds with the values of trust, professionalism, expertise and client confidentiality.
5 Ways Content Marketing Supports Growth (and 3 Reasons You Can Ditch It)
I grapple with the fickleness of content marketing. Does it really support our business growth? And when is it more trouble than it’s worth?
Is a Web Page or Landing Page Better for Your Marketing?
Do you use a web page or landing page to capture the pizzazz you’re generating online? Which drives your marketing dollars further?
How to Give Useful Feedback to Your Copywriter
Why is not giving useful feedback to your copywriter such a missed opportunity? Find out how to make sure you get the copy you deserve.
7 Excellent Reasons to Hire a Copywriter
AI is great. But if you hire a copywriter, you get the genuine value of shared energy, ideas, and inspiration on a copywriting project.
How to Make Your Content Creation Process Fun(ner)
What’s holding us back from getting content out there? And what can we do to make the content creation process quicker, easier, and more fun?
5 Ways to Check You’re Creating Powerful Blog Headlines
The fastest way to see if you’ve created a powerful blog headline is to use an online headline analyser tool. Here’s how they work.
5 SEO Insights for When You Start Writing Blogs
What I knew about SEO when I started was so little, it was hard to get my head around identifying the right keywords for my business.
10 Ways Sparticles Can Help People Who Want Content
In the realm of content creation, Sparticles are a great way to create content in just seven minutes if you’re short on time or inclination.
How to Speak and Use the Transcript for My Content
You wish you’d recorded what you just said because you explained it just right. If you had, you could use that transcript for your next blog.
3 Ways (and a Bonus) to Consistently Create Content
We all have systems and processes to keep our work on track, right? If an area falters however, it is often around consistent content creation.
How a Landing Page and an Opt-in Page are Different
An opt-in page is a lead generator, while a landing-page moves the leads you generate along the customer conversion process.
How Co-working Helped Me Work on My Business
One bad habit I developed about working on my business has ceased over the last six weeks thanks to the power of co-working sessions.
5 Tips for Better Editing of Audio Transcripts
Audio recordings have become a great way to create content. Don’t be surprised, though, if your frustration with writing now shifts to editing your audio transcript.
3 Reasons to Read Every Lead Magnet You Download
When you get that free download, you give away your email address. In this reciprocal exchange, the least you can do is read the lead magnet.
Create Your Weekly Blog Without Writing a Word
Converting your speech into text can become the fastest way to create the content you want. In three steps, you can be done in under an hour.
About Me
Hi!
I’m Rananda, a Sydney-based writer and editor.
After a 25-year corporate career spanning finance, tech, health and wellness, I made the leap into writing and editing full time once I realised every successful part of my work involved creating change using persuasive storytelling.
Today I work with professional services providers, business owners and author-preneurs to convert useful, unique, and novel ideas into sparkling outcomes.
Getting started is easy
The Ink Rat works with you to create tailored, engaging, useful copy and content that transforms your expertise into a compelling narrative.