by Rananda | Jan 15, 2025 | Business Development, Uncategorized
When it comes to communicating your value, most professionals are terrible at explaining what makes them stand out—even when they are the best in their field! The truth is the way you communicate your value can matter more than your expertise. A compelling value...
by Rananda | Apr 17, 2024 | Uncategorized
Despite my expertise and experience in professional services and copywriting, I have often felt overwhelmed by the task of building a strong online presence. So, if you’re feeling hesitant about content marketing, I get it. However, social media platforms and the...
by Rananda | Aug 11, 2023 | Uncategorized
Noodle-glitch solver? Doodah for a thingummy? A tiny empire from a niche of the like-minded? Whatever you’re launching or marketing, are you going to unleash an excitingly informative web page, or capitalise on conversions with a laser-focused landing page? What is...
by Rananda | Feb 28, 2023 | Uncategorized
I was at a client’s premises one day when I heard the team talking about some work prepared by a copywriter they’d hired. Their discussion wasn’t complimentary, yet they agreed as a team to stop working with the writer without raising their concerns with him. Should...
by Rananda | Jan 25, 2023 | Uncategorized
I toyed around with chatGPT last week (who hasn’t!). It was time to map out my content plan for the next 90 days, and I felt stuck in the sand-pit of Australian summer torpor. After reading a wordstorm of articles about chatGPT over the last few weeks, I wondered...
